{"componentChunkName":"component---utcom-root-cache-master-unitedtraders-how-it-works-microfrontend-virtual-d-1557808-ae-node-modules-unitedtraders-how-it-works-microfrontend-dist-screens-ipo-index-js","path":"/how-it-works/ipo","matchPath":"/how-it-works/ipo/*","result":{"pageContext":{"matchPath":"/how-it-works/ipo/*","isHIWPage":true,"basePath":"how-it-works","i18nBundle":{"en":{"footer":{"Mobile Apps":"Mobile Apps","Available on the":"Available on the","Get it on":"Get it on","Social":"Social media","Sections":"Sections","Partnership":"Partnership","Traiding":"Trading","Contacts":"Contacts","Help":"Help","Telegram":"Telegram","Whatsapp":"WhatsApp","Email":"Email","Documents":"Legal","License agreement":"License Agreement","Risk Statement":"Risk Statement","Privacy policy":"Privacy Policy"},"links":{"app-store-link":"https://apps.apple.com/ru/app/united-traders/id1491324321","google-play-link":"https://play.google.com/store/apps/details?id=com.unitedtraders.mobile.investment","yt-link":"https://www.youtube.com/user/theunitedtraders","tg-link":"https://t.me/uttokenchannel","tw-link":"https://twitter.com/UnitedTraders_1","partnership-link":"https://partners.utex.io","traiding-link":"/trading/analytics","contacts-link":"/contacts","tg-bot-link":"https://t.me/ut_personal_manager_bot","whatsapp-link":"https://wa.me/79959221420","email-link":"mailto:welcome@unitedtraders.com","agreement-link":"/offer","risk-link":"https://investment-s3.unitedtraders.io/files/Risk_Statement_UT_Overseas_170918.pdf","privacy-link":"https://investment-s3.unitedtraders.io/files/privacy-policy_en.pdf"},"tabbar":{"Feed":"Feed","Ideas":"Ideas","Case":"Portfolio","Help":"Help"},"articles":{"Other articles":"Other articles","IPO Investments":"How investments in private companies at IPO stage work","IPO with UT":"How IPO investments work on United Traders platform","IPO Calendar":"IPO Calendar","IPO Results":"IPO Results","IPO Risk":"The risks of investing in IPO stocks","Pre-IPO investing ahead of everyone else":"Pre-IPO — investing ahead of everyone else","How investments in pre-IPO work":"How investments in pre-IPO work","How pre-IPO Investments on United Traders Platform Work":"How pre-IPO Investments on United Traders Platform Work","Direct ownership over private stocks via SPVs":"Direct ownership over private stocks via SPVs","Pre-IPO Results":"Pre-IPO Results","Investment risks in pre-IPO":"Investment risks in pre-IPO"},"ipo-investments":{"Members founders-invest-funds 1":"Founders and investment funds","Members founders-invest-funds 2":"decide to do an IPO","Members directors 1":"Executives","Members directors 2":"improve business indicators and prepare the report","Members underwriters 1":"Underwriters","Members underwriters 2":"help attract investors","Members regulator 1":"Regulator","Members regulator 2":"approves the filing based on the report","Members managers 1":"Managers","Members managers 2":"arrange a roadshow for major investors","Members investors-at-ipo-stage 1":"Investors at the IPO stage","Members investors-at-ipo-stage 2":"buy stocks on a subscription basis","Members exchange 1":"Exchange","Members exchange 2":"forbids early investors from selling to prevent price fall","Members investors-on-the-exchange 1":"Investors at exchange","Members investors-on-the-exchange 2":"buy shares since they couldn’t do it earlier → price grows","Investments in stocks and IPOs 2021 Calendar United Traders":"Investing in stocks and IPO in 2021 | United Traders","What is an IPO and how companies go public Why does the companies management need to conduct an IPO":"What “IPO” means and how companies become public. Why a company’s management decides to make an IPO. Participants in the process: investors, underwriters and regulators. What share allotment means.","How investing in stocks of companies at the IPO stage works":"How investments in private companies at IPO stage work","Ivan Yufryakov":"Ivan Yurfyakov,","Product Manager United Traders":"United Traders product manager","IPO investment is one of the most popular types of investment ideas on the United Traders platform":"IPO investments represent one of the most popular types of investment ideas on the United Traders platform. You will find this article helpful if you want to understand why they have the potential of delivering such attractive returns and to be ready for changes in the work of these ideas.","IPO Result text":"The chart shows the results of the investments in every IPO we offer. The results shown include commissions.","What is IPO subtitle":"Private and public companies","What is IPO title":"What IPO means","What is IPO aside text 1":"Apple, Facebook, Coca-Cola are some of the well-known publicly listed companies","What is IPO aside text 2":"SpaceX, DigitalOcean and Coursera are some of the well-known privately held companies","What is IPO text 1":"But first, let us give you a traditional definition of an IPO.","What is IPO text 2":"IPO (Initial Public Offering) describes the process by which a company initially offers its shares to the public. Usually, such offerings are accomplished through stock exchanges, and that’s where “initial public offering” derives its name from.","What is IPO text 3":"A company (stock seller) goes public to raise funds for growth initiatives, while investors in the company at this stage expect income in the form of dividends or profit from stock growth.","What is IPO text 4":"Before a company goes public, it is seen as private and its shares belong to its owners, employees and early investors. The shares of such companies don’t trade on exchanges, but they can be bought in the over-the-counter market. After a company becomes public, its shares are listed on an exchange.","Reasons for the profitability":"Why IPO investments are profitable","Reasons for the profitability text":"There are two reasons why IPO investments are profitable:","Reasons for the profitability list item 1":"The participants involved in the IPO procedure and their motivation.","Reasons for the profitability list item 2":"The right understanding and use of the knowledge you get from the first item.","Members and motivation in the IPO process":"The participants involved in IPO procedure and their motivation","Company title":"Company","Company text 1 pt 1":"IPO is done by a company. At first glance, it is supposed to be the main participant of the IPO process. This company","Company Link text 1":"has been growing for many years","Company text 1 pt 2":" and now has reached one of the key milestones in its development.","Company text 2":"But we won’t consider it a participant!","Company text 3":"The way we see it, a company doesn’t have any motivation per se since it basically hides its management and stakeholders’ interests.","Founders title":"Founders","Founders item bold text":"Founders","Founders item normal text":"raise funds for growth opportunities","Founders text 1":"They became owners on the day they set up a company. They, as a rule, are its largest stakeholders.","Founders text 2":"Founders are guided by the only motivation — to raise money to fund their company’s growth initiatives. To raise money in a way as to keep investors interested enough to attract their funding in the future. This can be accomplished if the shares of this company will be growing steadily.","Founders text 3":"However, founders may have another motivation — to sell a portion of shares, rewarding themselves for having been in business for decades.","Founders text 4":"As a rule, founders don’t only own shares, they also actively participate in its management, so naturally, they decide whether this company is going public or not.","Invest funds title":"Investment funds","Invest funds item bold text":"Investment funds","Invest funds item normal text":"look for stock buyers","Invest funds aside 1":"We could mention minor investors here who invested money in the over-the-counter market (see","Invest funds aside Link":"our article","Invest funds aside 2":") since their motivation is very similar to that of the funds, but their share is negligibly small, and so is their influence on the processes, and this is the reason we won’t be considering them further.","Invest funds text 1":"Investment funds joined over the years the company has been in business: they backed its growth initiatives in exchange for a portion of its shares.","Invest funds text 2":"An investment basically represents the fund’s investors and its management. And all of them got together as part of a fund with the only purpose — to make money from money. But this requires them to look for buyers.","Invest funds text 3":"A fund doesn’t always plan to sell shares at IPO or immediately after it, funds need to sell shares at any moment. It’s much easier to find buyers on exchanges than in over-the-counter markets. As a result, such funds are interested in companies going public, but they have an even bigger interest in the share price remaining high after IPO.","Invest funds text 4":"When it comes to deciding on an IPO and choosing an IPO date, funds may exercise enormous influence on founders. Of all stakeholders, they have the most experience of raising funding.","Company management title":"Company’s management","Company management item bold text":"Executives and managers","Company management item normal text":"improve business indicators and prepare the report","Company management aside text 1":"Once a company files an S-1 form, it’s usually 20 to 30 days until it goes public.","Company management text 1":"Founders aside, the key people in the IPO process are CEO and CFO. Their task is to prepare all the financials and reports in compliance with a regulator’s demands.","Company management text 2":"In the end, a company must submit the so-called S-1 form, disclosing all the financials of its dealings over the past years prior to its initial public offering. The purpose of this form is to provide investors with the key information to help them make informed decisions about whether to buy the company’s shares on an exchange or not.","Company management aside text 2":"Describing business opportunities is quite a formalized procedure. Exchange-traded companies do not only issue quarterly reports but also follow them with an informal report to investors called “company guidance”, detailing its projections of revenue in the near future.","Company management text 3":"However, reports alone can get you only so far. In reality, a company needs to demonstrate great results and business opportunities.","Company management text 4":"And this is where the company’s top management steps in. Once a decision is made to go public, IPO takes place within 1 to 3 years. During this time, the company’s managers try to show maximum results in their key business areas and to take the minimum risk, shaping a positive picture of their company’s future.","Company management text 5":"When it comes to managers, the key thing is stock options. All the key personnel at a company have stock options and can exercise them on stocks, netting some good money. As a rule, this money is many times more than their salaries, and therefore IPO represent a powerful incentive for them. Few of them want to sell everything at once, so managers are also interested in stocks growing post-IPO.","Underwriters subtitle":" ","Underwriters title":"Underwriters","Underwriters item bold text":"Underwriters","Underwriters item normal text":"help attract investors","Underwriters text 1":"IPO underwriters are typically major investment banks who help companies in their IPO process. They consult managers and stakeholders through all stages: starting from financials and ending with major sales ahead of IPO.","Underwriters text 2":"These banks’ customers are some of the wealthiest people in the world. And the company’s management team makes stock sales pitches to them — roadshow. They travel to different locations and make presentations promoting their business and stock growth prospects.","Underwriters text 3":"Often a considerable part of the underwriter’s services is paid in the form of stocks, and therefore underwriter has the biggest interest in a successful IPO for the company.","Underwriters text 4":"Everything that will happen to stocks post-IPO is of huge importance to the underwriter. Stock growth post-IPO will demonstrate the success of IPO, leading to new companies as clients.","Regulators title":"Regulators","Regulators item bold text":"Regulator","Regulators item normal text":"approves the filing based on the report","Regulators text 1":"Regulatory agencies across countries and spheres serve the only purpose: to maintain order and a sense of justice and, as a result, political stability.","Regulators text 2":"SEC (the Securities and Exchange Commission) is no exception. That is why SEC seeks to ensure that only vetted companies become listed on an exchange. They standardize and review the documentation that companies are required to submit in anticipation of an IPO. This documentation is issued to make sure that the company is honest with its investors and has provided the necessary information for informed decision-making.","Regulators text 3":"In the end, SEC is just as interested in share price stability after IPO as the rest of the participants of the process.","Exchanges title":"Exchanges","Exchanges item bold text":"Stock exchange","Exchanges item normal text":"forbids early investors from selling to prevent the stock price from dropping","Exchanges text 1":"A stock exchange is a marketplace where stocks are traded. More precisely, this is an organization that creates and maintains all the terms for selling and buying stocks. An exchange used to require a physical location and strict rules of interaction among the participants. Nowadays exchanges are more about powerful server capacities and user-friendly interfaces.","Exchanges text 2":"Stock exchanges make money through commissions on trades for stocks made by a huge number of investors. An exchange charges an investor for every transaction of this type. If an investor is content, he will make more and more transactions and bring more and more money for the exchange. And the investor is happy only on one condition — if the share price is growing!","Exchanges text 3":"Customers of stock exchanges can be divided into two types: private and institutional.","Investors title":"Private investors","Investors item bold text":"Investors at an exchange","Investors item normal text":"buy shares because they couldn’t do it earlier → the share price grows","Investors text 1":"These are individuals who possess varying degrees of investment experience and understanding of how exchanges work. They have access to stock exchanges through chains of intermediaries. They are also called retail investors.","Investors text 2":"To a large degree, they are the reason why IPO happens. Practically everywhere in the entire world massive investments in stocks are possible only at exchanges. This means that millions and millions of people can’t invest in stocks of companies that haven’t yet gone public.","Institutional Investors":"Institutional investors","Institutional Investors text 1":"Institutional investors represent organizations that make their money from stock price growth. Of them, we are interested in those who can’t invest anywhere except on exchanges for one of the reasons:","Institutional Investors list item 1":"Their investment strategy implies the possibility of selling at any time, and this can be done only at an exchange.","Institutional Investors list item 2":"Regulators’ restrictions on a stock purchase. As a rule, such restrictions apply to funds that collect money for investments from retail investors. Pension funds would be the most typical example here.","Motivation of the participants":"Participants’ motivations","Motivation of the participants text 1":"Now that we know all the participants of the roadshow, let’s look at how they do an IPO and make it succeed.","Motivation of the participants list item 1":"Executives, founders and funds that have invested in a company at the early stage, are getting it prepared for IPO.","Motivation of the participants list item 2":"An underwriter joins at the last stage of preparations.","Motivation of the participants list item 3":"This company files with the SEC and can now be tracked in the IPO calendar. SEC gives the green light to the company as a government regulatory agency responsible for protecting investors.","Motivation of the participants list item 4":"The underwriter helps with a promotion campaign (roadshow).","Motivation of the participants list item 5":"The underwriter gathers orders for buying the company’s stocks from those who have seen presentations in the roadshow.","Motivation of the participants list item 6":"It is up to the underwriter to decide to whom and how many stocks will be sold and at what price.","Motivation of the participants list item 7":"A stock exchange supports it, forbidding from selling securities in the first trading months, and especially from opening short positions (short-selling).","Motivation of the participants list item 8":"Institutional and retail investors buy stocks at an exchange.","Motivation of the participants list item 9":"Nobody makes disruptive, sudden moves, and shares steadily grow.","Motivation of the participants aside text":"Share allotment refers to the percentage of allocation of shares granted by an underwriting firm during an IPO. The increasing popularity of IPO investments causes allotment to decrease every year. This tendency will continue in 2021.","Motivation of the participants 1":"An underwriter’s key role in this process is to generate as much interest with investors as possible, yet to leave unsatisfied demand! Therefore only a part of demand becomes satisfied.","Motivation of the participants 2":"The first trading day’s price is often higher than the price at which the investors bought the shares at the IPO. This occurs if everyone keeps to the long-term perspective.","Motivation of the participants 3":"The above-described process triggers the “built-in protection” of IPO investments from a crisis. A crisis means is a lack of desire to buy stocks at an exchange on the part of private and institutional investors. When there’s no desire to buy, IPO can’t happen. This was the case during the COVID-19 pandemic throughout 2020.","Negative example":"An example of a negative scenario","Negative example text 1":"To better understand the advantages of the approach above, let’s look at an alternative where none of the participants is interested in share price growth:","Negative example list item 1":"An underwriter is motivated to gather the maximum volume of investments in the company possible and is not worried about the stock price’s future.","Negative example list item 2":"He or she collects orders for IPO.","Negative example list item 3":"He gives as many shares to anyone as he wishes to buy them and at the maximum possible price, without leaving unsatisfied demand.","Negative example list item 4":"Now stocks start trading on an exchange, but there’s no one to buy them — their price after IPO tumbles.","Negative example text 2":"This happens when the participants are focused on the outcome for a certain IPO, and not on the long-term perspective for all participants in the process. All this makes an underwriter the orchestrator of an IPO process and stock price movements in the first months following it.","How to use the information":"How to use information about IPO participants and their motivations","How to use the information text 1":"Such complex, overlapping motivations are present among participants in the U.S. and Silicon Valley, which is why we predominantly invest in companies from this region.","How to use the information text 2":"The effect from participants’ activity is most powerful in the first months following the IPO. This is the reason we invest up to 3 months, no longer. A longer investment period would indicate a stock market investment, not an IPO investment.","How to use the information text 3":"Investment is sort of a medium-term trading strategy based on a specific balance of power at a certain point in the lifecycle of a company and the attendant sustained upward tendency toward share growth post-IPO.","From investments at the IPO stage to pre-IPO":"From IPO investments to pre-IPO","View current pre-IPOs United Traders":"View current pre-IPO investments","View investment ideas from United Traders":"View United Traders investment ideas","From investments at the IPO stage text 1":"The long-term success of IPO investments lies not only in grasping the current situation but also in being aware that one day the market will change and such investments will no longer be so profitable. We see these changes already today.","From investments at the IPO stage text 2":"In the first place, they have to do with the fact that large investment funds invest in stocks in the early stages of companies’ development and are unwilling to share profits with those who earn their money from IPOs. Hence the tendency: companies postpone IPOs for longer periods and remain private. Meaning that their price is raised as much as possible before an IPO, and at the IPO they are sold at maximum prices to private investors: directly or through institutional investors who represent their interests at a stock exchange.","From investments at the IPO stage text 3":"The next step is a direct listing process that doesn’t involve an underwriter who organizes the IPO. Recently the IPO calendar has seen a growing number of companies that organize listings on their own. More often than not, these are well-known companies that can attract investors because of their household name. Spotify went public in 2018 through a direct listing, Slack did in 2019, Palantir and Asana — in 2020. Analysts expect more direct listings in 2021.","From investments at the IPO stage text 4":"In the end, IPO investments will no longer bring big profits since immediately after IPO the stock price will fall.","From investments at the IPO stage text 5 pt 1":"This conundrum can be resolved by investing in companies in the early stages of their development, such as ","From investments at the IPO stage Link text 5":"pre-IPO","From investments at the IPO stage text 5 pt 2":", or even earlier, those that trade over-the-counter.","From investments at the IPO stage Link 1 text 6":"Invest in IPO","From investments at the IPO stage text 6 pt 1":" with us and diversify your portfolio by adding such investments as ","From investments at the IPO stage Link 2 text 6":"pre-IPO","From investments at the IPO stage text 6 pt 2":"and ","From investments at the IPO stage Link 3 text 6":"OTC"},"navigation":{"IPO investments":"IPO investments","IPO with UT":"IPO with United Traders","IPO calendar":"IPO 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